Many distributors are reluctant to work with self-published authors and this remains the ultimate challenge that such authors face, one that renders their book inadequate no matter how well written and produced. At CinnamonTeal we have tried our best to provide distribution services for the titles we have published but these efforts have largely been confined to India. Many authors want their books to be available globally. Our association with LightningSource International (LSI) provides just that.

Starting this month, we have entered into an agreement with LSI, an international POD distributor as a result of which we will be able to offer POD distribution services and make our titles available for buyers in Europe, North America and Australia. This agreement, allows us access to a large number of distributors and retailers.

We hope that this service will go a long way in making our titles accessible to a larger audience. We have always believed that our authors have told some beautiful stories. We are glad many more can now read them. This service is available only for the books we have published

To know more about this service, email us at publishing@ dogearsetc.com

Europe Australia & New Zealand USA
Adlibris ALS Ingram
Agapea Biblioquest Amazon.com
Aphrohead Booktopia Baker & Taylor
Amazon.co.uk DA Information Services Barnes & Noble
Bertrams Dennis Jones & Associates Espresso Book Machine
Blackwell Footprint Books NACSCORP
Book Depository Limited Garratt Publishing
Books Express Holistic Page
Coutts Information Services Ltd. James Bennett
Designarta Books Koorong
Eden Interactive Limited Peter Pal
Trust Media Distribution (formerly STL) Rainbow Book Agencies
Mallory International The Nile
Paperback Shop Ltd. University Co-operative Bookshop
Superbook Deals Westbooks
The Book Community Ltd. Wheelers NZ
W&G Foyle Ltd.
Wrap Distribution

My home state, of Goa, has a rich history of printing and publishing. The first printing press arrived here in 1556, although unintentionally, when the ship carrying it stopped at Goa en route to Abyssinia but couldn’t move forward because the weather won’t permit it to. So, quite unwittingly, Goa had the distinction of having the first printing press in Asia. It was attached to the Jesuit training centre for aspiring priests, the St Paul’s College.

In here and at the Rachol Seminary several works were published, mostly spiritual books that catered to the needs of the newly converted indigenous population. These books also alluded to the circumstances of the times and became a commentary of the socio-political environment present then. Following the expulsion of Jesuits from Goa in 1759, and a general disinterest in protecting cultural documents like these, many of these precious works were lost either to ransacking crowds or to interested bibliophiles who added these books to their collections.

Gradually these books and manuscripts are beginning to resurface, in far away places. Many of them are now available in public or college libraries in Paris, London and Lisbon or among private libraries in India. Many of them are in a dilapidated state, close to ruin. These books represent an important part of the cultural landscape of the state and must be preserved for future research and scholarship.

Credit must be given to the Central Library, Goa and its curator, Carlos Fernandes, who is doing his best to make these texts available once again to readers in Goa. We at CinnamonTeal Publishing have been working closely with him, and have thus been able to develop an expertise in book restoration and printing and thus add another service to our repertoire.

The books we have restored so far include a volume of the Jesuit Miguel de Almeida’s Jardim de pastores, which was printed in Goa in five volumes in 1658-9 and an account of the life of Jivbadada Kerkar, a senapati (commander) in the Maratha army in the Peshwa era. We are currently working on a reprint of “Arte da Lingoa Canarim” (A Grammer of Konkani), published in 1640. The text of this book was available only at the School of Oriental and African Studies, London, which graciously allowed us to work on a reprint.

The book was originally in a very bad condition before we painstakingly “restored” it.

With each book, we carefully scan the pages using a specially constructed book scanner, “clean out” the embellishments on each page and carefully layout the book to closely resemble the original. The book is then printed in required quantities. It has usually been just a couple of copies each time so that these copies can be circulated or loaned to members of the library while the original book is carefully preserved.

We are very excited about this new line of business because it allows us the excitement of discovery of new worlds, quite removed from modern times, one we could only imagine without the guidance of these texts.

After your book has been written, edited and laid out and ready to be printed, you need to start thinking about ways to market it so that people know about your book and set out to buy it. Book marketing, perhaps, is most ignored by authors when they could themselves be the most passionate salesperson their book could have. While we do provide a wide range of marketing plans, here’s a list we put together for our authors to do themselves. Perhaps something you could borrow from?

Online promotion:

1. Have bloggers review your book. Choose relevant bloggers. For example, if your book is on science fiction, send it to bloggers who are sci-fi aficionados

2. Add a “signature” to your email. Signatures should be brief and “punchy”. Add a link to information about your book if possible

3. Get friends to add your link to their email signatures

4. Create a free website (blog) for your book. These are free and easy to set up. For blogs visit http://www.blogspot.com/ or http://www.wordpress.com/. For websites, visit www.weebly.com. Alternately you can contact us and we will set up one for you. When you set up one, make sure it is easy for people to find ways to contact you.

5. Post extracts of your book on your website or blog. Although this may see counter-intuitive, posting such free content allows your book to come up during search results. It also makes readers want to read more

6. A download of a few chapters of the book along with a discount coupon for purchase of the entire book. Or an online game where the winners get a discount on purchase of your book

7. Comment on other peoples’ blogs, especially those on topics that match that of your book. Comment intelligently and don’t brag. Sign off with your name and with a link to details of your book.

8. Guest blog on other sites that will allow you to.

9. Invest in social media such as Twitter, MySpace, Facebook and Orkut. The investment is of time, not money. This is a whole new beast called “social media marketing” and if you are here, you have probably heard of it already

10. Send out free press releases. Google “free press releases” and you will find many such services. Your press release should be brief and should contain the words users might search for.

Offline promotion:

1. Invest in getting your book edited and in getting a good cover designed for your book. Nothing turns readers away as much as an error-riddled book does. Similarly, an attractive cover can help market your book.

2. Dig into your mailing list – email every contact and tell them about your book. Ask them to promote your book in turn.

3. Similarly phone your friends and tell them about your book.

4. Contact your local newspaper. Ask them to do a review of your book. There is a certain prestige that comes with being a reviewed author. Give free copies away for reviews

5. Contact your local FM station and ask them to do an interview. Promote your book there

6. Make post cards for Diwali, Id or Christmas. Promote your book on it and send it to friends and acquaintances

7. If your book is on a niche subject, offer your services as a speaker when a seminar or conference is held on that or on an allied subject.

8. Promote your book at social meetings and gatherings.

9. Depending on the audience for your book, keep your book for sale in “unusual places” like coffee shops or supermarkets. People who frequent these places often have time to spare and money to spend. An attractively placed book might just trigger an impulse purchase

10. Arrange for readings and book signings if your environment allows it. Have them in prominent bookstores in your neighbourhood. In places like Bombay and Bangalore, weekly bingo is a common occurrence. Have your book launched before or after one such or similar meet. Cafes are another place where you can promote your book

The unique ability of print-on-demand to produce only as many books as required allows us, at CinnamonTeal Publishing, to experiment in exciting ways. Like our partnerships with publishers around the world, that allow them to introduce their titles in India at practically no cost and allow us to introduce good books to our readers in India.

CinnamonTeal introduces the titles in India on its own website and those of its channel partners. The books are printed on sale and dispatched to customers. The publisher is thus able to sell within India and does not have to spend a dime in the process. All rights, even those for sale within India, still rest with the publisher. By this arrangement, CinnamonTeal only charges for printing and shipping. The rest, after accounting for channel discounts, is reimbursed to the publisher.

Using this model, CinnamonTeal has partnered with publishers in Nigeria, South Africa, UK, Canada and Australia, thus allowing readers in India access to good literature from these countries. It has also allowed lesser-known publishers to introduce their titles in India and receive a readership for them.

CinnamonTeal wishes to partner with more publishers using this model. If you are a publisher and are interested in finding more about how you could work with us, do write in at contactus@ cinnamonteal.in

To view these books, do visit our website at:
http://www.cinnamonteal.in/index.php?go=gallery9
http://www.cinnamonteal.in/index.php?go=gallery10

Chidambaram Ramesh is the author of Shroud Of Turin – An Imprint Of The Soul, Apparition Or Quantum Bio-Hologram, recently published by CinnamonTeal.This is the first book on the Shroud of Turin by an Indian author, and proposes for the first time, the Quantum Bio-Holographic idea to explain the shroud image. It also gives re-birth to the forgotten science of palingenesis – the resurrection of spectral images of plants out of ashes. The author has attempted to explain almost all the peculiar characteristics of the Shroud image like photographic negativity, spatial encryption of 3-D data, non-directionality and other amazing aspects.


What inspired you to write ‘The Shroud of Turin’ particularly since there are so many books on the subject? What makes it different?
Indeed, there are numerous books on the Shroud of Turin. But most of them are documentary in nature, that is, they usually provide a comprehensive list of collected facts or information relating to the Shroud, its documented history, etc. This book is distinct in as much as it attempts to offer valid scientific explanation and a working hypothesis for the formation of mysterious image on the Shroud. There are only very few theories trying to provide explanation to the Shroud image; nonetheless they could not explain all the unique or extraordinary characteristics of the Shroud image. The quantum bio-holographic idea, the central theme of the present book, meets almost all the scientific criteria embarked by earlier scientific studies on the Shroud image. The photonegative characteristic, three-dimensional encryption of bodily depth-relief data, non-directionality, double-superficiality and other amazing aspects of the Shroud image are explained under the tutelage of quantum bio-holographic theory.

How did you get interested in the mystery of the Shroud of Turin?
In fact, I was initially working on a different, but closely related subject – morphogenetic fields. There are umpteen ideas and theories –both ancient and contemporary – to suggest that morphogenetic development of our body is more “structure-related” than “chemistry-related”. A precise blueprint of the body is always hypothesized to guide the process of bodily development. The raison d’être for my belief is an medieval practice – Palingenesis – which is the resuscitation of spectral plants out of their ashes and a natural magic where spectral 3-dimensional images of snakes/scorpions manifest out of decomposed parts of the corresponding organisms after their physical death.  During the course of my scientific pursuit of these ideas, I unexpectedly came across the Shroud mystery. I could observe and discover a close linkage and resemblance between the phenomenon of 3-dimensional image creation in the process of palingenesis and the 3-dimensionally encoded image on the Shroud. I believed the underlying science of these natural phenomena, if explored, can help  to unwrap the mystery enshrouding the image on the Turin Shroud. The result is the book before you!

How much time did you take to finish the book?
As I said earlier, I was initially researching on the ideas of morphogenetic fields. The entire idea is based on the process of palingenesis. So I decided to collect, compare, and analyze almost all the available literature on the subject.  This work spanned over about two years and my efforts, I hope, yielded results. I could collect very valuable observations made by many legendaries like Carl Linnaeus, Sir Thomas Brown, Athanasius Kircher,  Sir Kenelme Digby etc who were of high repute in Western science and whose views we may still regard with high respect. It is a collection of hard-to-find information. It took about three years to see the book in print.

Has the process been easy? Did it ever make you feel hopeless and bleak?
It was not easy but interesting and the most enjoyable pursuit for me. In a way, it is like digging for treasure – treasure of knowledge. My coming to know of the observations of persons like Carl Linnaeus that all organisms – plants as well as animals – are capable of manifesting their 3-dimensional geometric structure even after their physical death or decomposition was a wonderful personal feeling and experience. It was never boredom.

Can you tell us your one best moment while working on this book, something you’d treasure down memory lane?
Yes, it was the moment I had when I saw, for the first time, the Shroud image in 3-dimensional. It was sent to me by Dr.Petrus Soons, a renowned Shroud 3-D researcher and in fact its creator. I was always worrying I write about a thing I have not seen in person. But the 3-D image I received from Dr.Soons relieved me of.

Briefly describe to us how you went about conducting research for the book?
I have, of course, stood on the shoulders of many ancient and medieval authors. The works are theirs; I have only collected them and tried to bring them into the realm of current science. At the start, my mind was bogged with questions how the decomposed parts of organism can record precise 3-D geometrical structures of the organisms. David Bohm’s concepts of implicate order and holographic universe, Pribram’s idea of ‘holographic brain’, Rubert Sheldrake’s morphic fields etc helped me a lot to arrive at the quantum holographic idea to explain the miraculous 3-D profiles created by organisms after their physical death. Dr.Mitchell’s essays on Quantum Holography, Late Dr.Sue Benford’s article “Empirical Evidence Supporting Macro-Scale quantum holography in non-local effects” supported the idea of quantum holography in more concrete terms. Finnish scientist Dr.Matti Pitkanen was kind enough to explain me the scientific/theoretical basis of quantum bio-holography through personal emails. My academic background in engineering assisted me to grasp these concepts easily.   As regards the Shroud research, the findings of Dr.John Jackson, Particle Physicist Dame Piczek, Dr.Petrus Soons, etc made me to confirm that the Shroud image is an imprint of quantum bio-hologram.

Do you recall how your interest in writing originated?
Originally, my idea was to write a scientific paper on the subject. The multitude of information and ideas that I could collect over the period of time prompted me to make it into a book.

Any future projects in mind?
Now, I am a stern believer of the quantum holographic idea and indeed, I have enough scientific evidences to support my belief. The subject, if explored further, is certain to offer breathtaking discoveries, especially in the medical field. I have set my mind to work on these ideas further. My next book will be on Clairvoyance (Anjanam-Gazing) and Quantum Holographic Connections.

Can you tell us your experience of working with CinnamonTeal Publishing?
I must first thank CinnamonTeal Publishing for transforming my dream of publishing a book into a reality in a short span of time. I am very grateful to Ms.Queenie R.Fernandes, Co-founder/director for her patience to carry out all the corrections/improvements I used to suggest time to time. On all fronts, quality of print, cover design etc – I like and recommend CinnamonTeal Publishing.

Each month, starting this November, we will offer discounts on classics penned by authors celebrating their birthdays that month.

        

The classics are offered in 6×9 sizes with textured covers that are specially designed to make your book a sure conversation starter. What’s more, you can gift these and have a dedication page inserted in the book.

The covers shown here are just a sample of what can be ordered. The entire catalogue is listed here.

Perhaps there is no greater pleasure on earth, than being immersed in a good book. For me, it has to especially be crime fiction. I guess I will be eternally indebted to innumerable authors who have lightened up my life every single day. How much ever crappy the day was at work, the thought of a crisp thriller lying by my bedside, always made me look forward to the end of the day. Be it the immensely sexy, deadly Charles Calthrop as Jackal in Forsyth’s Day of The Jackal; or the century’s most enigmatic villan Dr.Hannibal Lecter – they’ve been a part of my life, as much as my family, friends and colleagues. No, I don’t hear voices in my head…yet.

So, when I decided to take a break from the corporate scene, I was warned gently that I would be back at a cubicle in no time. It was tempting. 13 years of experience behind me. Good pay. Bad roles. Why not? But then, it got me thinking. Did I not see anything else in my life, apart from sitting in front of a laptop? Here I am, young (okay…younger than most Hollywood top paid heroines. Younger, but heavier…) mid-thirties…and I don’t know what to do with my life? That scared the crap out of me. I decided to sit it out. I actually mean sit-it-out. Sit on the sofa. Stare into space…well stare at a communal garden where a three-legged cat did the same thing. A result of that ‘sitting out’ was the decision to try out something new. Something I loved. Writing. The thought was stimulating. I did not want to just blog. Not even short stories. I wanted to do a full-fledged novel. Did I have it in me? Did I have the discipline? What if I don’t get any ideas at all? Again, I decided to sit it out.

Four weeks. I cooked, I cleaned, I sat and stared into space. What did I want to write about? Well, I KNEW what I DID NOT want to write about. Identity crisis due to immigration to another country, arranged marriage, a bored housewife rediscovering her sexuality, slums, corruption …basically all the literary fiction that is associated with India and Indian authors. I wanted to write a story that I would personally love to read. My favourite genre. Crime. Good. What kind of crime? Will it be a robbery? A murder? A serial killer on the prowl? I scribbled the thoughts in a notebook. I did not want to write an apology for a novel – a one dimensional array of words – A kills B. A tries to escape. But A gets caught. I wanted to write something that was complex, rich and had strong, interesting characters. Something that would make the readers smile. Something that would make them put off the chores to see what happened next. Something that would make them look over the shoulders every time the power went off and the room plunged into darkness. At the end of two months of ‘sitting it out’, I had a basic plot in my head. I had my ‘subject’ – a paranormal thriller! It was a challenging, mind-numbing exercise, replete with derisive self-doubt. Can two separate genres – crime and horror be intertwined successfully? It requires skilful weaving of subplots. It requires bringing out amazing chemistry between the characters. Above all, both these genres are almost absent in India (at least in the mainstream English fiction). Yet, can I steer away from the cinematic clichés of ‘horror’ in an Indian context? Vermilion smeared lemons, headless chicken lying around, the weird-looking, cave-dwelling exorcists (if it is a man) or…if it is a woman – someone who smears kajal with a vengeance. The challenge had me salivating. I plunged into it.

I had the characters worked out. I had the location worked out. And yes, I took a month to get the first para right. No jokes, folks. Writing that first line is a b****. I did not follow any ‘rules’ or use any ‘planning software’ to prepare my manuscript. I suppose that’s an efficient way – figuring out the chapters etc. But these frameworks hamper creativity, and I just wrote as the words fell out of my head. In many ways, I did not know what happened next in the story. While the outline was there, the details were missing. But as I wrote, the sequences revealed themselves – it was like driving in the dark. You don’t know the road; but you can see only a few feet ahead thanks to your headlights. I think that was very thrilling.

The principal characters of my story are as unremarkable as you and I. Regular blokes going about their routine. Yet, they are remarkable when pushed to a corner – again like you and I. The only liberty I’ve taken is probably to make most of them good looking! We all love good-looking, sexy, intelligent principle characters…right? My principal characters are urban, chic, globetrotters, well-off and intelligent. Someone of my world, with whom I can identify with…and so can you. I believe we are a summation of our experiences. We are what we are because of those memories, those lessons learnt. And that’s how I’ve attempted to reveal the characters to the readers throughout the book. Memories and experiences that made a character stronger, weaker or altered a personality.

The entire sequence of events takes place in my home-state in India – Karnataka. The mysterious, dark, brooding, yet enthralling lush forests of Kukke Subramanya, Sakleshpura, Bisle – the abode of the majestic King Cobra – I could not think of a better place for the story! Again, the challenge was – will it be a simple case of possession, a haunting? Or something more? I wanted to steer clear of the hackneyed ‘soul of suicide/murder victims coming back to nail the perpetrator’. I wanted this entity to be ancient. To have a specific purpose. To have a very, very strong character, with remarkable mental prowess. I wanted to develop this entity so that the reader loves her, sympathises with her, sheds a tear for her, above all, fears her. Thus, it felt only right that this entity belonged to the glorious Vijayanagara era – the most important time period in the history of Karnataka – marked by remarkable rulers and a golden period for music, literature and the arts. An era that sadly spiralled towards a most gruesome end in the hands of the Deccan Sultanate. And so, the story spans across two eras – 1550 – 1565 CE and present day (2005).

Given the fact that I am a debutant; and that I chose a genre which has not been a part of mainstream fiction in India, I did not even bother going to traditional publishers. After some research, I decided to go ahead and self-publish through Print on Demand. My publishers are CinnamonTeal, based out of Goa. They are book-loving blokes like me, and I’ve had a remarkable experience with them. They are not all ‘corporaty’ – just a homely bunch of geeks (I mean this in the most loveable way). They are flexible, approachable and always open to ideas. Above all, they are a very honest team. I got the same service as I would have if I’d been ‘selected’ by a traditional publisher. The only difference was that I was paying for the services.

As my book goes up on sale, I can’t eat, I can’t sleep. I am not nervous about the number of copies I sell. This was a hobby, an experiment – so it’s okay if just one copy is sold. I am more nervous about that single book-loving reader who finds the story disappointing. And so, my fingers are crossed, and I am waiting with bated breath for the first review to reach me!

So I hope this tickles you enough to buy the book! Since this is print-on-demand, the book is available only at this online bookstore –

http://www.dogearsetc.com/mainpage.jsp?type=2&id=36715

by Claire Odogbo, Author of “Learning to Learn”

I recently had a conversation with a senior colleague at work. She told me that she didn’t consider herself to be intelligent. I was shocked because I KNEW she was intelligent – I mean, that is how she got to rise in such a highly competitive environment like the firm in which I work.

In any case, I realized that she, like most people, rate their level of intelligence based on comparison with other people’s levels of expressed intelligence in popular areas such as academics, how quick you think on your feet or in verbal jabs, or whether you are always the one who comes up with the ideas that in quote ‘save the day’. Some of us are very ordinary in all the areas I mentioned. We have never done better than average in school, people may have finished laughing before we get the joke, and we never have any grand ideas, so in conclusion, we are not very clever. We believe so and perhaps others think so about us. But I will tell you something that might just make you metamorphose from the proverbial caterpillar into the beautiful winged butterfly.

According to a researcher and writer, Howard Gardner, there are 9 types of intelligences namely:

1. Naturalist Intelligence (“Nature Smart”)

People who are ‘nature smart’ have the human ability to discriminate among living things (plants, animals) as well as sensitivity to other features of the natural world (clouds, rock configurations). Taken in today’s consumer society, this is usually mobilized in the discrimination among cars, brands of clothing, shoes, accessories and the like.

2. Musical Intelligence (“Musical Smart”)

Musically smart people typically have the capacity to discern pitch, rhythm, timbre, and tone. This intelligence enables people to recognize, create, reproduce, and reflect on music, as demonstrated by composers, conductors, musicians, vocalist, and sensitive listeners.

3. Logical-Mathematical Intelligence (“Number/Reasoning Smart”)

Number/reasoning smart people are usually the number crunchers. Those who tell you they love mathematics, theories and hypothesis. They typically perceive relationships and connections, use abstract, symbolic thought; sequential reasoning skills; and inductive and deductive thinking patterns.

4. Existential Intelligence

People who are ‘existential smart’ have the sensitivity and capacity to tackle deep questions about human existence, such as the meaning of life, why do we die, and how did we get here.

5. Interpersonal Intelligence (“People Smart”)

Interpersonal intelligent people typically interact effectively with others. It involves effective verbal and nonverbal communication, the ability to note distinctions among others, sensitivity to the moods and temperaments of others, and the ability to entertain multiple perspectives.

6. Bodily-Kinesthetic Intelligence (“Body Smart”)

Body smart people usually have the capacity to manipulate objects and use a variety of physical skills. This intelligence also involves a sense of timing and the perfection of skills through mind–body union. Athletes, dancers, surgeons, and craftspeople exhibit well-developed bodily kinesthetic intelligence.

7. Linguistic Intelligence (“Word Smart”)

Word smart have the ability to think in words and to use language to express and appreciate complex meanings. Linguistic intelligence is the most widely shared human competence and is evident in poets, novelists, journalists, and effective public speakers. Young adults with this kind of intelligence enjoy writing, reading, telling stories or doing crossword puzzles.

8. Intra-personal Intelligence (“Self Smart”)

Self smart people typically understand themselves and their thoughts and feelings, and use such knowledge in planning and directing their life. Intra-personal intelligence involves not only an appreciation of the self, but also of the human condition. It is evident in psychologist, spiritual leaders, and philosophers. Self smart people may appear shy, but they are very aware of their own feelings and are self-motivated.

9. Spatial Intelligence (“Picture Smart”)

Picture smarts usually think in three dimensions. Core capacities include mental imagery, spatial reasoning, image manipulation, graphic and artistic skills, and an active imagination. Picture smart people usually see pictures in everything.

So which one(s) are you? You may not be word smart, logical smart, or people smart. But nobody sees how well you dance in your room, or how good you are on the tennis court, or how you can make creative music, or yet still, have an ear for the intricacies of good music which no one else hears. You are quite clever indeed; just find your niche and maximize your potentials.

About Claire Odogbo.
Claire is a freelance consultant in learning and creativity. She organizes seminars, workshops, classes and webinars on creativity and maximizing your potentials.
She is the author of the book ‘Learning to learn’. Available on her website www.lifetrackinternational.com, and on amazon.com.