There are many reasons why a book won’t sell. Primary among them is editing – that is hastily done, or worse, altogether avoided.

If first impressions do make a difference, it is a well edited book, not an exquisitely designed cover, that will sell your book. It therefore makes terrible business sense to skip on editing . A good edit might not ensure large sales for your book but it can certainly eliminate a major reason for it being ignored.

The reasons for choosing to skip on editing are the obvious ones – it is expensive, the process is time-consuming and who could possibly do a better job than I, the author? Editing your own book is like reprimanding yourself. Very hard to do. It is therefore wise to consider having another pair of eyes read through your book. Please remember that any changes that might be suggested will help you produce a better book and increase its chances of selling. Hence take all the help you can get.

At CinnamonTeal, we insist on at least one round of editing. If you have the resources to do so, you should get your book copy edited and, later, proof read. Copy editing will “make the copy clear, correct, concise, comprehensible, and consistent”. Proof reading will correct minor issues overseen during copy editing and will refine grammar, punctuation and other stylistic aspects. It is important to communicate to the editor what is expected of the process. This is because the editor should only correct the anomalies, not interfere with the style of writing. Some authors also expect the editor to change the flow of the text, if considered necessary, while some don’t.

Given that much of the success of your book depends on how it is perceived, a well-edited book goes a long way to ensure that your book creates a favourable impression in the mind of your reader.

At CinnamonTeal Print and Publishing, we offer copy editing, substantive editing and proof-reading services. Visit our website for more details.

We have been often asked why we do not offer packages like many other POD publishers do. It has been common practice about POD providers to offer publishing packages that bundle together services for an all-inclusive fee. At CinnamonTeal Print and Publishing, we have consciously chosen to stay away from packages. There are reasons for this:

a. Many of the packages available on offer bundle services that might not be needed by the author. But because no alternative is available, the service has to be bought, and paid for, as part of the package. For example, in package-based offerings, a person may have to pay for cover design even if she could have done it herself

b. Some services ought to be there for free. Like the non-exclusive contract which many publishers offer as part of their basic package but which, we believe, is central to the concept of POD publishing and must be offered without any strings attached. Similarly, in India, ISBN must be issued without any charge.

c. The concept of packages flies in the face of the spirit of POD i.e. helping authors get around budgetary constraints in the process of publishing their book. At CinnamonTeal, we first encourage authors to check and see if their friends or acquaintances can provide services like cover design or editing for free or for a reduced rate.

d. Many times, authors who have bought package-based services are left out of the loop when those services are provided. Consultation is not provided for as part of these services. Hence, during crucial stages like the editing of the book, the author is not allowed to weigh in on the edited draft. Inputs are incorporated but charged as another round of editing.

e. Most of the packages offer marketing services that promise the moon but require the author to be an inherent part of the process. Nothing wrong with that except that the author is led to believe that she can stay out of the process and the marketing package she has paid for will generate sales on its own.

f. Quality isn’t assured. This follows from an earlier point made which illustrates the dangers of leaving the author out of the process. If the author is not allowed to provide her inputs to the edited manuscript, for instance, various nuances of the plot may be altered and the narrative may be lost in translation

CinnamonTeal Print and Publishing Services provides editorial, design and POD services to customers around the globe. It provides services a la carte – you pay only what you ask for.