My home state, of Goa, has a rich history of printing and publishing. The first printing press arrived here in 1556, although unintentionally, when the ship carrying it stopped at Goa en route to Abyssinia but couldn’t move forward because the weather won’t permit it to. So, quite unwittingly, Goa had the distinction of having the first printing press in Asia. It was attached to the Jesuit training centre for aspiring priests, the St Paul’s College.

In here and at the Rachol Seminary several works were published, mostly spiritual books that catered to the needs of the newly converted indigenous population. These books also alluded to the circumstances of the times and became a commentary of the socio-political environment present then. Following the expulsion of Jesuits from Goa in 1759, and a general disinterest in protecting cultural documents like these, many of these precious works were lost either to ransacking crowds or to interested bibliophiles who added these books to their collections.

Gradually these books and manuscripts are beginning to resurface, in far away places. Many of them are now available in public or college libraries in Paris, London and Lisbon or among private libraries in India. Many of them are in a dilapidated state, close to ruin. These books represent an important part of the cultural landscape of the state and must be preserved for future research and scholarship.

Credit must be given to the Central Library, Goa and its curator, Carlos Fernandes, who is doing his best to make these texts available once again to readers in Goa. We at CinnamonTeal Publishing have been working closely with him, and have thus been able to develop an expertise in book restoration and printing and thus add another service to our repertoire.

The books we have restored so far include a volume of the Jesuit Miguel de Almeida’s Jardim de pastores, which was printed in Goa in five volumes in 1658-9 and an account of the life of Jivbadada Kerkar, a senapati (commander) in the Maratha army in the Peshwa era. We are currently working on a reprint of “Arte da Lingoa Canarim” (A Grammer of Konkani), published in 1640. The text of this book was available only at the School of Oriental and African Studies, London, which graciously allowed us to work on a reprint.

The book was originally in a very bad condition before we painstakingly “restored” it.

With each book, we carefully scan the pages using a specially constructed book scanner, “clean out” the embellishments on each page and carefully layout the book to closely resemble the original. The book is then printed in required quantities. It has usually been just a couple of copies each time so that these copies can be circulated or loaned to members of the library while the original book is carefully preserved.

We are very excited about this new line of business because it allows us the excitement of discovery of new worlds, quite removed from modern times, one we could only imagine without the guidance of these texts.

Chidambaram Ramesh is the author of Shroud Of Turin – An Imprint Of The Soul, Apparition Or Quantum Bio-Hologram, recently published by CinnamonTeal.This is the first book on the Shroud of Turin by an Indian author, and proposes for the first time, the Quantum Bio-Holographic idea to explain the shroud image. It also gives re-birth to the forgotten science of palingenesis – the resurrection of spectral images of plants out of ashes. The author has attempted to explain almost all the peculiar characteristics of the Shroud image like photographic negativity, spatial encryption of 3-D data, non-directionality and other amazing aspects.


What inspired you to write ‘The Shroud of Turin’ particularly since there are so many books on the subject? What makes it different?
Indeed, there are numerous books on the Shroud of Turin. But most of them are documentary in nature, that is, they usually provide a comprehensive list of collected facts or information relating to the Shroud, its documented history, etc. This book is distinct in as much as it attempts to offer valid scientific explanation and a working hypothesis for the formation of mysterious image on the Shroud. There are only very few theories trying to provide explanation to the Shroud image; nonetheless they could not explain all the unique or extraordinary characteristics of the Shroud image. The quantum bio-holographic idea, the central theme of the present book, meets almost all the scientific criteria embarked by earlier scientific studies on the Shroud image. The photonegative characteristic, three-dimensional encryption of bodily depth-relief data, non-directionality, double-superficiality and other amazing aspects of the Shroud image are explained under the tutelage of quantum bio-holographic theory.

How did you get interested in the mystery of the Shroud of Turin?
In fact, I was initially working on a different, but closely related subject – morphogenetic fields. There are umpteen ideas and theories –both ancient and contemporary – to suggest that morphogenetic development of our body is more “structure-related” than “chemistry-related”. A precise blueprint of the body is always hypothesized to guide the process of bodily development. The raison d’être for my belief is an medieval practice – Palingenesis – which is the resuscitation of spectral plants out of their ashes and a natural magic where spectral 3-dimensional images of snakes/scorpions manifest out of decomposed parts of the corresponding organisms after their physical death.  During the course of my scientific pursuit of these ideas, I unexpectedly came across the Shroud mystery. I could observe and discover a close linkage and resemblance between the phenomenon of 3-dimensional image creation in the process of palingenesis and the 3-dimensionally encoded image on the Shroud. I believed the underlying science of these natural phenomena, if explored, can help  to unwrap the mystery enshrouding the image on the Turin Shroud. The result is the book before you!

How much time did you take to finish the book?
As I said earlier, I was initially researching on the ideas of morphogenetic fields. The entire idea is based on the process of palingenesis. So I decided to collect, compare, and analyze almost all the available literature on the subject.  This work spanned over about two years and my efforts, I hope, yielded results. I could collect very valuable observations made by many legendaries like Carl Linnaeus, Sir Thomas Brown, Athanasius Kircher,  Sir Kenelme Digby etc who were of high repute in Western science and whose views we may still regard with high respect. It is a collection of hard-to-find information. It took about three years to see the book in print.

Has the process been easy? Did it ever make you feel hopeless and bleak?
It was not easy but interesting and the most enjoyable pursuit for me. In a way, it is like digging for treasure – treasure of knowledge. My coming to know of the observations of persons like Carl Linnaeus that all organisms – plants as well as animals – are capable of manifesting their 3-dimensional geometric structure even after their physical death or decomposition was a wonderful personal feeling and experience. It was never boredom.

Can you tell us your one best moment while working on this book, something you’d treasure down memory lane?
Yes, it was the moment I had when I saw, for the first time, the Shroud image in 3-dimensional. It was sent to me by Dr.Petrus Soons, a renowned Shroud 3-D researcher and in fact its creator. I was always worrying I write about a thing I have not seen in person. But the 3-D image I received from Dr.Soons relieved me of.

Briefly describe to us how you went about conducting research for the book?
I have, of course, stood on the shoulders of many ancient and medieval authors. The works are theirs; I have only collected them and tried to bring them into the realm of current science. At the start, my mind was bogged with questions how the decomposed parts of organism can record precise 3-D geometrical structures of the organisms. David Bohm’s concepts of implicate order and holographic universe, Pribram’s idea of ‘holographic brain’, Rubert Sheldrake’s morphic fields etc helped me a lot to arrive at the quantum holographic idea to explain the miraculous 3-D profiles created by organisms after their physical death. Dr.Mitchell’s essays on Quantum Holography, Late Dr.Sue Benford’s article “Empirical Evidence Supporting Macro-Scale quantum holography in non-local effects” supported the idea of quantum holography in more concrete terms. Finnish scientist Dr.Matti Pitkanen was kind enough to explain me the scientific/theoretical basis of quantum bio-holography through personal emails. My academic background in engineering assisted me to grasp these concepts easily.   As regards the Shroud research, the findings of Dr.John Jackson, Particle Physicist Dame Piczek, Dr.Petrus Soons, etc made me to confirm that the Shroud image is an imprint of quantum bio-hologram.

Do you recall how your interest in writing originated?
Originally, my idea was to write a scientific paper on the subject. The multitude of information and ideas that I could collect over the period of time prompted me to make it into a book.

Any future projects in mind?
Now, I am a stern believer of the quantum holographic idea and indeed, I have enough scientific evidences to support my belief. The subject, if explored further, is certain to offer breathtaking discoveries, especially in the medical field. I have set my mind to work on these ideas further. My next book will be on Clairvoyance (Anjanam-Gazing) and Quantum Holographic Connections.

Can you tell us your experience of working with CinnamonTeal Publishing?
I must first thank CinnamonTeal Publishing for transforming my dream of publishing a book into a reality in a short span of time. I am very grateful to Ms.Queenie R.Fernandes, Co-founder/director for her patience to carry out all the corrections/improvements I used to suggest time to time. On all fronts, quality of print, cover design etc – I like and recommend CinnamonTeal Publishing.

Each month, starting this November, we will offer discounts on classics penned by authors celebrating their birthdays that month.

        

The classics are offered in 6×9 sizes with textured covers that are specially designed to make your book a sure conversation starter. What’s more, you can gift these and have a dedication page inserted in the book.

The covers shown here are just a sample of what can be ordered. The entire catalogue is listed here.

So you recently wrote a novel which was accepted by a publisher? Great!

Now, you probably think that your work is over? Well, unless you are Salman Rushdie or J.K. Rowling, the answer is a big NO. As a matter of fact, even the most famous authors don’t stop at just getting the book out in the market. The importance of marketing in today’s book business cannot be discounted at any cost. Good marketing can help increase sales and make future book sales easier for you.

If you are a first time writer or a relatively unknown author, then marketing is all the more important. There is a concept of market pull and push. In case of J.K. Rowling, the market pulls in the book while in the case of a first time writer; it is market push which is required. Pushing in a book into the market resulting in sales is not that easy for a first time writer. In this age where hundreds of new books get released every week, you need to market it effectively so that the reader deems it fit to be bought.

Even before I start discussing ways of marketing your book, you need to answer one question. Do you have confidence in your book? If the answer is yes, then read on. If you say no, then no one can help you. Book marketing starts with believing in your baby. Sales will follow.

One of the main reasons for a book’s failure is lack of marketing. If no one hears about your book, then what’s the point in writing? After all, you wrote because you wanted your story to be heard, right?

Your book may have been published by a traditional publisher, self-published or through Print on Demand (POD) but no one will know about it unless you as the author are ready to take the next step; that of marketing and promotion. Unless you can afford to hire your own publicist or PR company, the onus of marketing the book is entirely your own. Contrary to the opinion of professional PR firms, there are many low cost ways to promote yourself and your book. Marketing is all the more important if:

1. You are a first time writer
2. The book is self-published
3. The book has been published through POD
4. All the above

In case your book has been published by a traditional publisher, you’ll find that they do a lot of marketing for you, but that is not enough. You will still need to contribute in the marketing exercise if you wish to see your book sell and make it to any of the best seller charts. So here are a few ways you can market your book.

Get Reviewed

This is the most effective way of getting people to talk about your book. Getting reviews for your book is easier that most forms of marketing but it is the credibility of the reviewers that matter. Aim first to get them reviewed by the best reviewers. This can be very difficult unless you have common contacts. Good reviewers are wary of taking on first time writers and this is because of the deluge of books that the market has been flooded with. And a major portion of these books are by first time writers. Since the quality of most of the books in terms of content is questionable, the good reviewers stay away from them.

The next step should be to target publications that have readers whose interests make them a likely target audience. Book reviews by actual readers of the book also matter. So, if you know someone who bought your book, then get in touch with them and ask for feedback. Tell them to blog about it or put their reviews on the online bookstore’s site. This usually works since prospective readers/customers are limited in their ability to search reviews from varied sources themselves.

Get into that bookstore

If your book has been published by a traditional publisher, then getting your book to the bookstore is not your headache but if it has been self-published or through POD, then it is the author’s responsibility of exploring that option. Nowadays, POD service providers provide distribution services as well for bulk orders.

Authors should build relationships with bookstore owners. Get in touch with them; bring up the topic of getting them to stock your book. If it needs, tell the owners/managers that you will do a book reading or book signing session. You will have more influence and success in independent bookstores, since chain stores work with wholesalers and distributors.

Get back in touch

So what if the last college you attended was 10 years back, you are still an alumnus. Your alma mater still needs you and so do you. You have written a book and you are proud of the fact so why not let your college know about it, not with the intention of selling the books but to get the word around. The current students of your college could well be your future buyers.

This applies to all your previous companies as well. Unless you fought before you left the company, they too would be proud of your achievements. Let them know about your book.

Personal Promotion and Social Networking

Internet marketing has changed dramatically in the last 3-4 years, with many new applications and tools. Create a personal website which needn’t be fancy–just enough to present information about your book and create a buzz. In addition to describing the book, you can post reviews and offer a free chapter to readers. This will create that interest that you are looking for. The eyeballs to sales conversion rate increases dramatically if the prospective readers/buyers can find all the required information about you and your book all at the same place.

Social networking sites like Facebook, Twitter Myspace etc can be excellent marketing tools for your book promotion. Book marketing through social networking sites take time and effort, so you can’t give up after only a few days.

As a first time author, your main objective is to hammer your name and the name of your book into the public consciousness. Use all your creativity in such a way that not only does it increases sale for your current book but will also improve your chances of successful marketing next time.

There are many other ways of marketing your book. An author just needs to use his/her imagination to tap into some unexplored marketing goldmine. Always remember, there is nothing called overnight success. It might take you years to achieve that overnight success. At the end of the day, you will become very tired but very enlightened. Believe me; it is very satisfying to see all your hard work pay off.

Pijush Gupta is the author of “Have a Pleasant Journey” published by CinnamonTeal. He blogs at www.pigtale.co.in

VIKRAM KARVE born in Baramati Pune and educated at IIT Delhi, ITBHU Varanasi and The Lawrence School Lovedale Ooty, is an electronics and communications engineer by profession, a human resource and training manager by occupation, a teacher by vocation, a creative writer by inclination and a foodie by passion.

An avid blogger, he has written a large number of fiction short stories, professional, technical and management articles, self help and philosophical musings and creative non-fiction pieces in magazines and journals for many years before the advent of blogging. Vikram lives in Pune with his family and pet Doberman girl Sherry, with whom he takes long walks thinking creative thoughts.
Do have a look at Vikram Karve’s creative writing blog at: http://vikramkarve.sulekha.com and his Professional Profile at: http://www.linkedin.com/in/karve

1. How did the idea for the book come about?

I love good food. I love walking. So I love going on long walks exploring, searching for authentic food wherever I go. I got the idea for writing about food while “food-walking” on the streets of Mumbai a few years ago.

2. When do you think you really became passionate about food? Or better yet, when do you think you realized it?
I knew I was passionate about food when I realized that most of the time I was thinking about good food – this happened when I was in college.

3. Tell us why readers will enjoy ‘ Appetite for a Stroll‘?
Appetite for a Stroll is a unique book of foodie adventures breathtaking in its simplicity which surely has something for you – you’ll discover authentic eateries you’ve never been to before, it’s got recipes you’ve never read before, tips on the art of eating, a delicious journey which you can easily identify with, especially if you are a foodie or a wanderlust person.

4. What’s your favorite recipe from the book?
“ ¾, 1, 1 ½ ” – MY TIME TESTED BAKE A CAKE FORMULA

5. Do you cook yourself?
Yes, I love cooking as much as I love eating.

6. What was the first dish that you were really proud of?
The first dish I was proud of was CHICKEN DO PIAZA which I improvised during an impromptu dinner for friends who suddenly landed up with a broiler chicken and asked me to cook it for them.

7. What sets you apart from other food writers?
I am a genuine simple earthy trencherman, an ardent foodie, who honestly believes in the maxim “There is no love greater than the love of food”.

8. Could you share a favorite recipe?

Of course I’d love to share my favorite recipe… It’s called EGGS VODKA and a KISS…a story and a recipe…do read it in Appetite for a Stroll on page 117.

9. Do you have any future writing plans?
Yes. I plan to become a full time writer soon. I am planning a novel (on which I am already working) and book for children and dog lovers. Maybe I will write a book on “Teaching Stories” and Wisdom and Philosophy through Humor. I also want to publish an anthology featuring a collection of my short stories written by me over the past 20 years in various magazines and in my creative writing blog and another anthology of my philosophical musings and self help articles. I will continue to write short stories, philosophical musings, food and travel writing and self help articles and continue to blog actively.

10. How was it working with CinnamonTeal Publishing?
Appetite for a Stroll is a well designed and attractively packaged book which makes an easy read and has been liked by readers. The quality of publishing is really good. I wish the book had been advertised, publicized, and marketed well and displayed in prominent bookstores and bookstalls at airports and railway stations and was easily available to readers. Appetite for a Stroll is only available online. Most readers prefer to browse and buy books in bookstores or bookstalls rather than online.

(Readers may note that CinnamonTeal has since begun offering marketing packages, for more details contact shulen @ dogearsetc.com)

One question that is often asked by authors contacting us is that related to the cost of publishing. I have attempted to answer that question here although it is nearly impossible to give an exact figure considering the fact that almost every book is unique in some aspects. What follows is an approximation.
Please note: These are approximate costs charged by CinnamonTeal Publishing. Rates at other publishers/printing houses may vary. Rates will also vary depending on the specifications of the book you choose to publish.
a. Editing: Assuming you are done writing, the first step would be to have the book edited. In fact, at CinnamonTeal, we insist on one round of editing. This service costs Rs. 85 per A4 page (13 Garamond with 1″ margins) for copy editing and proof reading, Rs. 65 per A4 page for proof reading alone and Rs. 125 per A4 page for substantive editing. Assuming a manuscript of 35,000 words and 350 words to an A4 page, having the book edited and proof read will cost Rs. 8,500.
b. Cover Design: The service costs you Rs. 5000/-. You get three unique covers to choose from and three iterations to improve the cover you have chosen.
Total Cost so far: Rs. 13,500
c. Interior Page Design: The service costs Rs. 20 per page for text-only pages. The above word count translates roughly into 150 pages of A5 dimensions (i.e 5.83″x8.27″). Interior page design will therefore cost Rs. 3000/-
Total Cost so far: Rs. 16,500
d. Printing: A single copy of the book, having specifications mentioned as before and with only black and white pages, with perfect binding will cost Rs. 157.50. For the sake of this article, assuming 50 books are printed, the cost of printing totals Rs. 7,875
Total Cost so far: 24,375
e. ISBN: While the ISBN and the associated barcode is provided for free, government regulations require that a copy of the book be deposited at each of the four national libraries. The cost of four copies totals Rs. 630 while postage and paperwork costs Rs. 300. Hence the cost of printing and sending these books totals Rs. 930.
Total Cost so far: Rs. 25,305
f. That’s pretty much it. There are no setup costs, no fulfillment costs (except the cost of printing the book and postage) and no “manuscript changing cost”. One might decide to have a website designed and we charge Rs. 5000 for that service. 
So we are still talking about a total cost of Rs. 30,305.
Roughly translates into US $ 700.00
You might also consider the cost of the time you will spend marketing your book and tracking your sales. While the amount mentioned above is definitely not a small one, it is an investment in yourself. The time and effort you have put in while writing your book and fine-tuning it is definitely the single-largest investment you have made. This later investment just sustains it.
Note: If you choose the “do-it-yourself” route, you could save on most of these costs. The only cost you’d have to bear is that of printing. Assuming you choose to print 50 copies, that cost would amount to Rs. 7875. Roughly $180.00

It was already about e-books. From the Kindle to the Nook to the very unimaginatively named Sony Reader, e-book Readers were fast to come by and offer those on the move a new way to read books. e-book Readers offered a truckload of choices – from the ability to carry more than a 1000 books at once to the ability to make annotations and notes on the book as you read it.

The iPad has raised the stakes even further. It was always possible to read e-books on smartphones thanks to the likes of the Stanza app on iphones and Aldiko on Google Android phones. With everyone who is someone preferring an electronic version of the book to read, having an e-presence has now become a necessity.

Making your book available in an electronic form also has an economic aspect to it. With more than half of the world’s readers of English books concentrated in North America and Western Europe, it makes sense to cater to these readers, who now increasingly prefer the convenience of e-books. There is also the cost factor. With e-book development being a one-time charge, every additional “e-book” costs nothing to produce. You are earning from each sale and spending nothing.

At CinnamonTeal, we are doing our best to help our authors leverage this channel. We have tied up with myebooks.com and Smashwords™, both respected book channels in their own right. Our association with them allows our authors access to a large number of platforms thus making their books accessible on most devices whether on mobiles or on dedicated e-book readers. To know more about this service, click here.We also offer an e-book development service for a variety of formats.

Many authors seem perplexed when faced with the question of whether they prefer an ISBN for their book. They are not sure whether an ISBN is required, what are its benefits and how it should be obtained. Here is an attempt to answer these questions.

Much of this is borrowed from Joel Friedlander’s blog, which every person wishing to self-publish must visit.

1. What is an ISBN?

ISBN stands for International Standard Book Number. It is a 13-digit number that is assigned to one title and one title only (it is actually a bit more complicated than that). It is accepted universally.

2. Why does a book need an ISBN?

An ISBN is required to identify a book uniquely, irrespective of where that book originates from. It is also used to differentiate one edition of a book from another. The ISBN also serves the purpose of being able to identify the publisher of each edition of a book. Booksellers, distributors and libraries the world over rely on the ISBN to accurately catalogue and retrieve each book.

3. Does my book need an ISBN?

The short answer is that it is a good idea to have an ISBN assigned to your book. If you plan to have your book distributed and sold, more often than not your book will be expected to have an ISBN.

4. Does the ISBN have to be assigned by a publisher alone?

This rule differs from country to country. In India, ISBNs are assigned to publishers who then assign it to books. They are also assigned to authors. You simply need to contact the ISBN issuing authority in India.

Note that an ISBN is issued to a publisher (or author). Whoever “owns” the ISBN is recognized as the publisher of the book.

5. Does the presence of an ISBN guarantee a copyright on the ideas included in the book?

It does not. An ISBN is not a registration of copyright, it is a unique number by which your book can be identified and tracked down during trade. That said, an idea once penned down into a book is automatically protected by copyright law, whether or not a copyright is filed for. Hence filing for copyright may not be necessary unless in some unique cases.

6. How much does an ISBN cost?

In India, it costs nothing. Any publisher offering you an ISBN must also do it free of cost. In some other countries, an ISBN must be purchased. In India, ISBNs are issued (to authors and publishers) by the Ministry of HRD, The Ministry has now begun issuing separately to educational and research institutions to encourage them to issue ISBNs for their publications, including conferences/seminar proceedings.

7. Can I reuse an ISBN?

No, you cannot. Once assigned to a book, an ISBN cannot be reused. This is a very important point to keep in mind. The same ISBN cannot be used for different formats of the book, whether the book is in printed or electronic form. That means hardcover and softcover versions of the book have to be assigned separate ISBNs. Similarly, the epub, mobi and pdf versions have to be assigned separate ISBNs.

We recently encountered a case where a publisher had licensed a book to another publisher for a different geographical market. Both books used the same ISBN. If the publisher of the book changes (even if nothing else about the book has changed), the ISBN must also change.

8. Where do I put the ISBN in the book?

You’ll print it on the copyright page (sometimes called the imprint page), and it’s included in the Cataloging-in-Publication (CIP) data block, if you use one. Otherwise, just print it on the copyright page and on the back cover as part of the bar code.

9. So does there have to be a bar code too?

Again, a matter of choice. However, if you plan to have your book distributed through physical book stores, your book might be expected to have a bar code. You can have your bar code generated here.

10. I am publishing a paperback and hardcover version of my book. Do I need two ISBNs or can I use the same one?

You need a separate ISBN for each type, to identify them for anyone who might want to find them in directories, catalogs and databases.

The jury is still out on whether an e-book needs a separate ISBN. While the book sellers are asking that an e-book be assigned its own ISBN, many publishers don’t see why that is needed. However, it is good practice to issue separate ISBNs to e-books in each format (eg. EPUB and MOBI).

11. If I revise my book, do I need to give it a new ISBN?

If you only correct minor typographical errors, and don’t make any substantial changes to the text, you don’t need a new ISBN because it’s considered a reprint and not a new edition. A new edition would contain substantially new material, a major revision, or the addition of completely new elements. Anything that makes it a new book is likely to create a new edition and, therefore, will need a new ISBN. The jury is still out on what constitutes a “major revision” but significant additions or deletions might warrant a new ISBN.

A change in the cover of the book alone does not require that a new ISBN be assigned.

12. I had self-published my book and now an established publisher has picked it up for publishing. Will the book need a new ISBN?

Yes, it will. Since the ISBN identifies, among other things, the publisher of the book, it is necessary for the next publisher to issue you a new ISBN. Please note that the first ISBN cannot be reused.