It was already about e-books. From the Kindle to the Nook to the very unimaginatively named Sony Reader, e-book Readers were fast to come by and offer those on the move a new way to read books. e-book Readers offered a truckload of choices – from the ability to carry more than a 1000 books at once to the ability to make annotations and notes on the book as you read it.

The iPad has raised the stakes even further. It was always possible to read e-books on smartphones thanks to the likes of the Stanza app on iphones and Aldiko on Google Android phones. With everyone who is someone preferring an electronic version of the book to read, having an e-presence has now become a necessity.

Making your book available in an electronic form also has an economic aspect to it. With more than half of the world’s readers of English books concentrated in North America and Western Europe, it makes sense to cater to these readers, who now increasingly prefer the convenience of e-books. There is also the cost factor. With e-book development being a one-time charge, every additional “e-book” costs nothing to produce. You are earning from each sale and spending nothing.

At CinnamonTeal, we are doing our best to help our authors leverage this channel. We have tied up with myebooks.com and Smashwords™, both respected book channels in their own right. Our association with them allows our authors access to a large number of platforms thus making their books accessible on most devices whether on mobiles or on dedicated e-book readers. To know more about this service, click here.We also offer an e-book development service for a variety of formats.

There are many reasons why a book won’t sell. Primary among them is editing – that is hastily done, or worse, altogether avoided.

If first impressions do make a difference, it is a well edited book, not an exquisitely designed cover, that will sell your book. It therefore makes terrible business sense to skip on editing . A good edit might not ensure large sales for your book but it can certainly eliminate a major reason for it being ignored.

The reasons for choosing to skip on editing are the obvious ones – it is expensive, the process is time-consuming and who could possibly do a better job than I, the author? Editing your own book is like reprimanding yourself. Very hard to do. It is therefore wise to consider having another pair of eyes read through your book. Please remember that any changes that might be suggested will help you produce a better book and increase its chances of selling. Hence take all the help you can get.

At CinnamonTeal, we insist on at least one round of editing. If you have the resources to do so, you should get your book copy edited and, later, proof read. Copy editing will “make the copy clear, correct, concise, comprehensible, and consistent”. Proof reading will correct minor issues overseen during copy editing and will refine grammar, punctuation and other stylistic aspects. It is important to communicate to the editor what is expected of the process. This is because the editor should only correct the anomalies, not interfere with the style of writing. Some authors also expect the editor to change the flow of the text, if considered necessary, while some don’t.

Given that much of the success of your book depends on how it is perceived, a well-edited book goes a long way to ensure that your book creates a favourable impression in the mind of your reader.

At CinnamonTeal Print and Publishing, we offer copy editing, substantive editing and proof-reading services. Visit our website for more details.