After two years, we revamped the look of our online bookstore, The Dogears Bookshop. We decided to give it a more inviting appearance, one that encouraged customers to look what else we might have in store, and “linger” around a little. While we are, and will remain, primarily an online…
Category: Marquee Post
Publishing at the Speed of Light
There are moments when certain developments challenge your long-cherished beliefs about the business you are in. These developments pose questions that make you wonder if you were wrong to begin with, about the assumptions you made about your business, its core values, and about the customers you hoped you would…
The Evolution of Print on Demand In India
In 2007, we launched CinnamonTeal Publishing, to provide self-publishing services based on print-on-demand. In August 2007, we were the first in India to introduce these twin concepts as a business-to-consumer service. This article seeks to, in some way, chart the trajectory that both print-on-demand and self-publishing have taken over the…
The pros and cons of having an ecommerce-enabled website
When we launched CinnamonTeal Design earlier this month (July 2017), our repertoire included a whole bunch of services that we were already offering our authors previously as part of our self-publishing portfolio. Hitherto hidden behind a curtain of self-publishing services, a nomenclature that did no justice to everything else we…
Traditional Publishing versus Self Publishing: The Pros and Cons
The main purpose of this article is to spell out the differences between traditional publishing and self-publishing, and enumerate its pros and cons, so that an author seeking to publish her book can decide which of the two options to choose. While many may interpret these differences in other ways,…