There are moments when certain developments challenge your long-cherished beliefs about the business you are in. These developments pose questions that make you wonder if you were wrong to begin with, about the assumptions you made about your business, its core values, and about the customers you hoped you would…
Tag: CinnamonTeal Publishing
CinnamonTeal Publishing
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The Evolution of Print on Demand In India
In 2007, we launched CinnamonTeal Publishing, to provide self-publishing services based on print-on-demand. In August 2007, we were the first in India to introduce these twin concepts as a business-to-consumer service. This article seeks to, in some way, chart the trajectory that both print-on-demand and self-publishing have taken over the…
The Business of Free
Today’s news included a report that Macmillan was shutting down Pronoun, the self-publishing platform it had acquired in 2016. To quote the article by Publishing Perspectives: ‘there was at times a community-wide hesitation around the platform because it charged nothing. Authors retained their rights and 100 percent of a retailer’s…
Books Must Sell. Period.
A good book should sell itself. There is no argument there. It should sell on its own merit, not because the author has garnered reputation elsewhere or because the contents of a book have stoked some controversy. The book should sell because it is well written, properly edited, nicely designed…
Introducing: Starter Kits for Self-Publishing Authors
It has been our steadfast belief that self-publishing packages do not benefit the author. An author who chooses to purchase a self-publishing package pays for services she may not require, while being led to believe that she does, and is offered no leeway in having those services tailored to her…
Bookselling
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The pros and cons of having an ecommerce-enabled website
When we launched CinnamonTeal Design earlier this month (July 2017), our repertoire included a whole bunch of services that we were already offering our authors previously as part of our self-publishing portfolio. Hitherto hidden behind a curtain of self-publishing services, a nomenclature that did no justice to everything else we…
A quick checklist on book cover design
It goes without saying that a book cover plays a very important part in how your book is received. Yet many authors, especially those who self-publish and have a role to play in the design of the book cover, consider it an inconvenience that comes in the way of getting…
What not to do if you are self-publishing
If you have decided to opt for the self-publishing route for your book, chances are there have been many people who have advised you on how you should proceed. If you asked us, for example, we would have advised you not to adopt a package-based approach. And to make sure…
CinnamonTeal Managed Publishing Services
In August 2017, we will complete 10 years since we first published a book under the imprint of CinnamonTeal Publishing (our parent company, Dogears Print Media, was launched an year earlier, in 2006, with the launch of the online bookstore, Dogears Etc.). Incidentally the launch of CinnamonTeal Publishing meant that…
Marquee Post
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Traditional Publishing versus Self Publishing: The Pros and Cons
The main purpose of this article is to spell out the differences between traditional publishing and self-publishing, and enumerate its pros and cons, so that an author seeking to publish her book can decide which of the two options to choose. While many may interpret these differences in other ways,…