An unexpected but much welcomed session by Anish Trivedi , this veteran of the music industry came up and shared his experiences with the changing music industry scenario over the last fifteen years.
With the onset of piracy , Torrent’s, itunes and so on, the industry attempted to protect themselves from the internet but eventually realised that there is no real way to do it. You cannot stop people from downloading free pirated tracks. The way out was to collaborate with online mediums to make it easier and more convienent for music to reach the people.
He drew parallels in this respect with the publishing industry, which had all authors and publishers present nodding their heads in agreement. The paradigm has changed he concluded.
