Payal Kumar, Vice President, Editorial and Publishing at Sage Publications India, conducted a workshop on “The Art of Academic Writing” on the first day of Publishing Next 2011. Addressing various aspects of the topic, she stated the need for refined writing that will eventually help increase the chances of a piece of work being published.

“The main reason why scholars manuscripts get rejected by journal is due to the fact that they do not keep in mind their readership audience when writing. Another factor would be the distinctive style sheet of a journal that isn’t followed,” Ms. Kumar stated.
Ms. Kumar focused on the aim and scope of academic writing along with topics like plagiarism, citation and open source publishing.She has also laid emphasis on the need for turning authors into publishers.”Poor referencing reflects poor report writing”, she said in her presentation. The workshop ended with queries from the audience.