Workshop on Social Media Marketing
This workshop was handled by two socialmedia strategists, Maya Hemant and Maegan Chadwick-Dobson from Pratham Booksand Tara Books respectively.
The use of common social media toolslike blogs, twitter and facebook alongwith not-so-frequently used SoundCloud,Slideshare, Youtube and so on were dealt with. The audience was advised todevise their own unique social media strategy according to the personality oftheir distinctive companies. Problems and pitfalls were also discussed andvideos were shown for better understanding of the topic.